THE FIRST DIGITAL ADVERTISING PLATFORM IN THE METAVERSE
Today’s metaverse is just like the internet in 1998. AdRunner intends to ride the growth of metaverse platforms like Google rode the growth of the internet and digital advertising.
Metaverse platforms are already demonstrating unparalleled growth rates in the number of users. Their increasing popularity will drive demand from businesses to advertise in these virtual worlds. The size of the digital advertising industry is already $350bn and growing. A significant portion of these revenues is expected to flow towards the metaverse.
AdRunner will deploy interactive digital billboards (called AdBoxes) in prime meta-real-estate locations and create a platform through which businesses can run ads on AdBoxes.
The team is planning to mint a unique collection of 10,000 NFTs (ERC-721) as a launchpad for their DeFi advertising platform and are offering a share of advertising profits to their NFT holders.
REVENUE SHARING MODEL:
Companies that wish to advertise will pay for their ads using AdRunner’s native ADR tokens, thereby increasing their value. 45% of ADR earnings will be allocated to paying meta-estate owners and scaling up the platform while 55% will flow to NFT holders.